Cole Bennett Net Worth

In the world of music videos, one name that has gained immense recognition and success is Cole Bennett. As the founder and director of Lyrical Lemonade, Bennett has carved out a niche in the industry, working with some of the biggest names in hip-hop and rap.

His creative vision and innovative approach to music videos have garnered him a massive following and led to substantial financial success. In this blog post, we will explore the life and achievements of Cole Bennett, along with delving into his net worth.

Who is Cole Bennett?

Cole Bennett, born on May 14, 1996, is an American music video director, entrepreneur, and founder of Lyrical Lemonade. Hailing from Chicago, Illinois, Bennett has revolutionized the music video landscape with his distinct visual style and knack for storytelling. He has collaborated with numerous high-profile artists, including Lil Uzi Vert, Juice WRLD, Travis Scott, and many more.

Net Worth:Million
Name:Cole Bennett
Monthly Income:$200,000
Date of Birth:May 14, 1996
Age:27 Yrs
Height:6 ft 2 in (1.86 m)
Weight:171lb (78 kg)
Profession:Music video director

Cole Bennett Facts:

  1. Bennett started Lyrical Lemonade as a blog in high school, where he shared his passion for music and showcased emerging artists.
  2. He is known for his vibrant and colorful visual aesthetic, which has become synonymous with his brand.
  3. Bennett’s videos have collectively amassed billions of views on YouTube, solidifying his position as a leading figure in the industry.
  4. In 2019, he was listed on Forbes’ 30 Under 30 list for Music.

Cole Bennett – Biography

Born and raised in Chicago, Cole Bennett developed a deep passion for music at a young age. He started his journey by creating a music blog called Lyrical Lemonade while still in high school. The blog allowed him to connect with aspiring artists and promote their work, gaining him a loyal following.

Inspired by the emerging SoundCloud rap scene, Bennett ventured into directing music videos, taking his creative vision to new heights. He quickly gained attention for his unique approach, capturing the raw emotions and energy of the artists he worked with.

Cole Bennett – Early Life & Career

Growing up, Bennett was always fascinated by the visual aspects of music. He experimented with photography and videography, honing his skills and refining his craft. With Lyrical Lemonade, he found a platform to showcase his talent and passion for music.

In 2015, Bennett released his first music video for the Chicago-based artist Famous Dex. The “Drippy Drippy” video marked the beginning of his professional journey as a music video director. From there, he collaborated with prominent artists such as Lil Skies, Ski Mask the Slump God, and Chance the Rapper.

Bennett’s breakthrough moment came when he directed the music video for “Lucid Dreams” by Juice WRLD, which garnered millions of views and introduced him to a broader audience. This success propelled him into the mainstream, and he soon became one of the go-to directors for artists looking to create visually captivating music videos.

Cole Bennett – Family

While Bennett prefers to keep his personal life private, it is known that he comes from a supportive and loving family. They have been a source of encouragement throughout his journey, providing the foundation for his pursuit of his dreams.

Cole Bennett – Achievements

Cole Bennett’s work has been recognized and praised within the music industry. He has received several accolades and nominations for his music videos, including the MTV Video Music Award for Best Visual Effects for his collaboration with Eminem on “Godzilla.”

Cole Bennett – Net Worth

Cole Bennett’s undeniable talent and business acumen have translated into significant financial success. As of 2023, his estimated net worth is a staggering $10 million. This impressive figure results from his entrepreneurial ventures, music video directing, and various brand partnerships.

Bennett’s success can be attributed to his ability to create visually stunning videos that resonate with audiences. He has effectively monetized his passion and turned it into a flourishing career. Additionally, the success of Lyrical Lemonade as a brand has allowed him to explore various avenues, including merchandise sales, festival organization, and content creation.

Cole Bennett Net Worth FAQs:

What is Cole Bennett’s primary source of income?

Cole Bennett’s primary source of income is his work as a music video director and his ownership of Lyrical Lemonade.

How did Cole Bennett build his net worth?

Cole Bennett built his net worth through his innovative music video directing, strategic brand partnerships, and the success of Lyrical Lemonade as a media platform and merchandise brand.

Is Cole Bennett still actively directing music videos?

Yes, Cole Bennett still actively directs music videos and collaborates with established and up-and-coming artists.

Does Cole Bennett have any plans for the future?

While specific details about his future plans may not be publicly available, it is safe to say that Cole Bennett will continue to push the boundaries of music video production and expand his entrepreneurial ventures.


Cole Bennett’s journey from a high school blogger to one of the industry’s most sought-after music video directors is a testament to his talent, dedication, and relentless pursuit of his passion. His ability to visually capture the essence of an artist’s music has propelled him to great heights, both creatively and financially. With a net worth of $10 million, Cole Bennett’s success story inspires aspiring creatives and entrepreneurs alike.

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