How Can Blogging Help In Building A Freelance Career in India?

Do you know how much do freelance bloggers make? Can you get regular projects or tasks to do as a freelancer like one gets in a nine to five job? Can freelancers find a platform to sell products and create an online “image” to make them more successful?

Apparently, there is one way to do so and that is “blogging“. Blogging can help Freelancers in getting new clients and a lot of experience as well.

Do we count how many times we see the term blogger written on someone’s Instagram bio? The word blogger is not just used to adorn social media platforms. It is not just a word to make you look better in front of your peers. It is something very real and helpful.

When the nightmare of “no clients” keeps haunting a freelancer’s dreams, can blogging be the dream-catcher?

On account of various reviews and experiences shared by freelancers, one can say it is not necessary to be a blogger to become a freelancer but it is recommended because it is very helpful.

And at the end of this article, you will know why blogging is a recommended step towards a better freelancing future.

Write write write (find freelance writing jobs)

Blogging gives you experience in the field of writing. You can write about your life and your experiences or just write on certain topics. Blogging isn’t only restricted to articles you can add poems, quotes, images, and even videos to your blogs.

Many times bloggers add ads to their blogs so that they can earn money from them as well. So blogging not only promotes your writing skills but it also helps in earning. It is also important to know that it is wrong to expect that you will start earning the day after your first post. In conclusion, you have to give it time.

Don’t Miss How Students Can Make Huge Money Through Blogging


There are millions of people using the internet every single day. It is obvious that you will receive a lot of views on your blog. A few hundred views are certified after you start blogging. And if you are freelancing and looking for a writing gig for example. Someone in the crowd might want to hire you.

Blogging helps to put your work out there for display. It builds up the number of people who recognize your work. Hence to sum it up, it helps a new freelancer to get more and more contacts.

Who you really are!

Blogging is one of the greatest profession or hobby to show who you are as a person. You can share your entire life with people without them actually knowing you.

Wouldn’t it be great to portray your personality in your freelance work? Freelancing is all about leaving the restrictions of a nine to five job and becoming independent. Blogging helps in displaying you as a unique individual.


One might think, is putting so much effort into publishing blogs at regular intervals and working on your blog site worth it? How can blogging help a freelancer to find jobs?

Many bloggers who are freelancers as well, add a post or design a space on their page which mentions that they are looking to get hired. So if a person in their audience wants to hire someone and the blogger fits their criteria, that person can contact them.

This is a great way to get clients without having to constantly bid and send a pitch to various companies. Your blog is the ultimate pitch!


The keyword here is: hint

The method of sneakily hinting that you are available for work in your posts is a great way to represent availability. Suppose you are writing a review on a fictional book, you can add a line saying you can do this for a job as well.

The main motive is to let the audience know that you are available for work. This helps to build up your freelance career on yet another platform.

Portfolio building

As a freelancer, you often have to make the portfolio according to the client’s preference in order to get hired. But if you are a writer, every single post you put out will be a part of your portfolio, and you can use the best ones to create the master portfolio as well.

If you are a graphic designer, you can add the samples of your work to your blogs and not only that you could write “how to do’s ” on your page. In this way, people will know that you are good at your work and you might get clients due to this step.

Unexpected opportunities

Bloggers are widely being approached by companies even when they were not looking for work in the first place. This is a great example of career building through blogging. Companies, or firms, in need of specific experienced people, might like your work and approach you.

This way when these companies approach you, you don’t stand in front of them as a job seeker and this would make you have the upper hand in the situation.


A client who is a regular visitor on your blog will see you as a professional. In other cases, you approach the client as a job seeker but here the client approaches you. This will end up with you receiving a higher payment for the same project you would do if you went out looking for a job.

Although this situation might seem very dreamy but reaching this stage requires posting regular blog posts and might take a lot of time. So you should not lose hope in the first few blogs as any freelancing career, in general, requires time to build.


You can also fuel your freelance career by sharing your experiences on your blog. You can share your experience with companies, clients and as a freelancer.

About the Author: Santanu

Santanu is a passionate Blogger, YouTuber, content writer & WordPress enthusiast. He teaches people about how to blog & be a better blogger through his other blog On this website, he shares everything happening around which is important in your life.

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