Anyone who understands the importance of creating brand identity knows the significance of having a unique logo design. A logo defines the vision of a company in the most creative and minimalist way. It’s like a recognition tool in the head of consumers who identify a product or service with a particular image.
Having said that, it does not mean that a logo has to be the same forever. You may or may not be surprised to know that even big brands like Apple and Google began their journeys with different logos and updated themselves with time and trends.
Giving your logo design a new look might sometimes be the very thing that your business would be needing to pull the target audience’s attention. Therefore, to match the current time’s trends, it is fairly necessary to give a refreshing look to your logo and other brand identity elements such as brochures, business cards, etc.
Here’s a list of the top five logo and brochure design trends you may like to follow in 2020. So, fold up your sleeves and get on to your work table!
Simple and minimalist designs
Simple logos are more eye-catchy and easy to remember. They make a greater impact on the target audience. Many cluttered and complicated designs are no more preferred as minimalist designs are more readable across different devices and surfaces and, clearly visible from any distance.
For instance, if you want to design an innovative business or charity logo, you may keep it simple and effective by using a minimum number of elements and focus on the core philosophy. Some minimalist logo designs that have earned themselves a unique identity include Google, Pinterest, Uber, eBay, etc.
In the case of brochure designing, you may look forward to using highly informative creations while maintaining the simplicity of the pages. Cluttering the pages with loads of shapes and sentences may not look very appealing at all. In addition, it will be less engaging from the consumers’ point of view. Designers must try to keep it simple, focussed, and to-the-point.
Omitting minute details
Sometimes omitting a few minute details gives a logo a more creative touch. Removing some details such as skipping a line of the letter ‘A’ in your design or trying to illustrate a triangle only with two sides, does not lead to losing the important details of a logo.
Rather it adds unique originality to the design. Such designs compel the human brain to work and fill in the gaps to complete the picture. In doing so, you are inducing the audience with an urge to notice the missing elements and get engaged visually without any extra effort. However, you should not overdo it by eliminating the readability. Examples of this type of logos include RedShift, PEAK, FARKPARK, etc.
Though omitting minute details in a logo design give an extra appeal to it, yet it may be totally different in case of brochure design. A brochure must be precisely informative and designed to convey the offerings of a company in a detailed manner. The current trend is to keep the logo simple and make the brochures as impactful, with small bits of interesting information, as possible.
Strong and identifiable elements
While designing a logo, using images and symbols that are commonly identified with a particular industry or field is the most common way. But, including some strong elements that describe the core philosophy of the business and make it distinguishable, will add value to your logo design.
It will better convey the message of the business to the target audience. Designers can also play around with different shapes such as circles, arcs, ovals, etc. to illustrate flexibility and mobility in case of innovative designs.
For example, while designing a church logo, simply using a message may look fine, but incorporating it with a star, dove, or menorah will impart a more specific message to the design. Market giants like Microsoft, American Express, and MetLife are known to implement these elements in their designs.
Similarly, designers are opting for using multiple geometric shapes, colorful product images, and the logo in the brochures to make it super easy for the consumers to identify a brand and its offerings.
Simple and bold taglines
Taglines are equally important as the design of a logo. Playing with a few words in a smart way can give a lead to your business identity. You can either use a sentence or a few single words separated by full stops to convey the mission and vision of the company.
Use bold taglines to make an impact on the consumers’ minds and attract them to your brand. Selecting the right font for taglines is another important angle to look at. Here are a few examples to look at:
- Philips: Sense and Simplicity
- Ford: Go Further
- Sony: Make. Believe.
These types of designs are widely used in modern styled brochures too. In the case of product brochures and presentations, product images with taglines highlight the content to the readers and make an effective way of attracting the target audience.
Colors and gradients:
Using lighter shades and gradients are in trend these days. Therefore, instead of opting for single bold colors, you may select some gradient patterns to give a trendy touch to your logo design.
Moreover, vibrant colors like neon are much in trend these days. These shades look great on large and bulky designs. The hue is expected to remain in demand in 2019. Highlighting a minimalist logo with single bold letters or voluminous shapes in neon colors can make an impactful logo design. Subank and Appcoders have implemented the same generously.
The 2020 brochure design trends also favor bright colors and gradients. Neon colored text boxes and other geometric shapes are much in demand in brochures designs these days.
Whether you are designing a logo right from scratch or revamping the look of an old logo or brochure, you need to go overboard and come up with exquisite innovations. Unless you put in that extra effort and think out of the box, creating a brand identity will not be easy. I hope these pointers will help you design a creative logo following the latest logo design trends of 2019.
Author Bio: Anne Carton is a small business consultant, designer and an enthusiast blogger working with Designhill, one of the fastest-growing custom design marketplaces. She has authored several blogs, articles, and editorials on various topics related to design, t shirt printing, interactive content, concerning design, social media strategies, growth hack strategies, digital marketing, and e-commerce.