What Is Direct Public Offering: A Comprehensive Guide

A company has to go under various registrations and requirements of Initial Public Offerings (IPO). But a company can sell its shares directly to the public without underwriters and requirements of registrations.

  1. It is also known as a direct listing, while it doesn’t need any bank-backed Initial public offering to trade its stock to the public.
  2. Direct listings are opposite to IPOs in which the company does not depend upon the bank for the issuance of stock.
  3. The expenditure on DPO is way less than the IPO.
  4. The percentage of commission in both scenarios is very different, in IPO the percentage of commission is 13% and in DPO the percentage of commission is 3%.
  5. The company itself sets the rules and regulations.
  6. The company sets the opening and closing dates of the stock.

What is Direct Public Offering? 

The direct public offering is a type in which offering is by the company in which a company offers its policies and securities directly to the public through which their capital raises. The simplest definition of DPO can be elaborated as if a company gets listed in stock exchange without an investment banking firm. 

There are many obstacles and complications for a company to go public. However, any company can go public, without an investment banking firm. They cut out the intermediates from the offering of the public. Experience and a well-versed man requires work, which can clear all steps and obstacles for the public. It is attractive and useful for small companies and for those companies which have a loyal client series and establishment.

Who boost-up the investment capital? 

The officials of the company including directors are responsible for the rise in investment capital. This is because there is no investment banking firm in the process. When the registration is effective with the security and exchange commission, the companies can raise their investment publicly and effectively. The authorized officials can convince investors by numerous methods, they do not restrict private placement.

How does it work? 

The company issues the securities in public which raises money, independently. The company raises money and investment capital independently without venture capital funding or IPOs. The company sets the regulations for security. Company issues the offering price, minimum investment, limit on the number of shares, Starting date and closing date after which the investment in the particular campaign will be closed. 

The direct public offering works best for a stable business. It also works effectively, if a company has loyal partners, potential workers, and an effective business plan. When a company is obvious about its business plan that the investors will eagerly invest in their plan for venture’s success. Under U.S. Securities and Exchange Commission’s regulation Rule 504, the company may not have to file reports and registrations if the raise is less then $1million.

Why Direct Public Offering? 

It does not involve any kind of expensive and time-consuming registration. The company can raise money without writing financial reports which come along with the initial public offering (IPO). It eliminates down the middlemen or broker which ultimately cuts down the costs. The company raises the money without the restrictions of a bank or venture capital funding; the company establishes the terms of the offering. In both initial public offering (IPO) and DPO, shares are sold to the general public. But the cost reduces massively in a DPO. In the public finance field, the direct public offering has made its place strong.

Difference Between IPO and DPO:

The principle change in both initial public offering and DPO is expenditure because IPO underwrites 13 percent commission whereas DPO’s commission charges 3 percent.

Types of DPO

It is the best option for small businesses because it is a relatively easy process. The other option is a direct public offering is the Small Corporate Offering Registration (SCOR). The SEC gave this option in 1982 for small business that those businesses which are making commission less than $1 million are exempted for extra costs. They can have as many investors as they want and can sell their shares freely. A relevant type is given in SEC rule 505, regulation D. In which a company can sell its shares up to $5 million and unlimited investors.

Advertisement of stock 

It is often successful when its customer base is loyal and the financial team is sincere with the company. Customers are the major investors for any company. Companies can advertise for investment by packaging on the product, telemarketing, mailing lists of customers. Companies after completing all processes could be successful if they hire experts and well-versed advisors.

How it emerged on the map.

The DPO made headlines because of two high profile companies messaging app Slack and Spotify music application. They were already making a huge amount of money but the reason they needed anything like that was that the officials or investors wanted to sell their shares to the public. There are some famous examples :

  • Spot has announced DPO; April 2018.
  • Two men launch direct public offering; Ben Cohen and Jerry Greenfield for ice-cream business.
  • A company Slack also introduced the concept. This company is of the stock exchange in the market.