Top 6 Benefits of Securing Your Website With an SSL Certificate

Daily, data breaches are happening so often all over the globe. To avoid such cyber threats, it is important to put security at the forefront. Business owners are finding the best ways to implement security. The website is the basic step for any type of online business. Generally, the URL of a website is either HTTP or HTTPS which indicates whether it’s a secure or not secure website.

HTTPS websites are the one which SSL certificate is installed. Nowadays, SSL certificate has become a necessity for online stores where security is a top priority. With the number of e-commerce stores growing, security has become quite a concern. By installing an SSL certificate, you can avoid data threats and secure the client-server connectivity. Here are some perks of having an SSL certificate on your website.

1.SSL secures the customers data

Implementing an SSL certificate on your website basically encrypts the communication between the user and client. For example, when a user buys a product from the eCommerce store, sensitive information like passwords, IDs, financial data like credit card numbers, debit card numbers, etc. will be encrypted.

An SSL certificate will provide end to end encryption and protects from the increasing number of data threats by cyber attackers. Simply put, an SSL certificate is key to keeping your user’s data secure. There are different types of SSL certificates like single domain SSL, wildcard SSL certificate, Multi-domain SSL certificate available to protect the data. However, SSL is not now a big deal to buy. You can get a cheap SSL certificate from the best-trusted SSL providers to build a secure connection on your website.

2.Improves the SEO rankings

SSL certificates on the website are essential in boosting the search engine rankings. Google is encouraging HTTPS connection for the website to enhance security and favors websites with HTTPS connection in its search results. Over 40% of Google’s search results are from sites with HTTPS connection but only 1% of the websites are secure.

To enable the HTTPS connection on your website, it is necessary to install an SSL certificate. Though SSL certificate impacts the website’s SEO rankings, there are also other search engine optimization factors to improve the search engine results pages. Installing an SSL certificate from any of the trusted provider will boost search engine rankings. So, pick the best and cheap SSL certificate and install it on your website.

3.Builds customer trust

Generally, having a secure website enhances the user’s trust. It’s obvious, to have a secure website SSL certificate must be installed. By implementing an SSL certificate in a website, it provides end to end encryption and secures the authentication process. Nowadays, browsers show the padlock sign to indicate the secure connection of the website where the SSL certificate is installed.

Since people opt for a website with a secure connection, it is necessary to install an SSL certificate. Most of the website viewers abandon the website with no padlock or URL that says “NOT SECURE” due to the lack of SSL certificate. With a secure portal, website owners can improve the viewer’s trust immensely. When customers see a padlock and HTTPS, they would like to deal with the website.

4.SSL certificate affirms the business identity

Identity theft is another common cyber-attack in IT space which can happen to anyone. You can take help of SSL encryption to avert this type of attack. To encrypt the data passed over the network, the website owners must install an SSL certificate.

The goal of encryption is to make the data unreadable in case the data gets stolen by cyber attackers. While installing an SSL certificate, validation is done through the certificate authority. The CA checks the business identity and provides a secure connection once the details are verified. On verification, your website gets a padlock symbol assuring your customers of a secure connection.

5.PCI DSS Compliant

PCI DSS is the security standard for online stores which stands for Payment Card Industry data security standard. The aim of this standard is to offer secure online payment transactions. PCI DSS is a curated list of the best security practices to follow. Installing an SSL certificate on a website satisfies one of the PCI DSS requirements.

These regulations are compiled by the largest payment brands to provide a secure payment system since financial details like a credit card, debit card numbers, etc. are entered for the online transaction. Irrespective of the business, any eCommerce store must be PCI DSS compliant. So, adding an SSL certificate is mandatory for online business.

6.SSL Enhances website’s conversion rate

Customers have started looking for a website with a secure connection and most of the website owners have begun to install an SSL certificate to make their website to be HTTPS. It’s important to have a secure connection to build trust among the customers. People tend to ignore the sites without a trusted SSL certificate which also ranks low in Search engine and generally lessens the incoming website traffic.

An SSL certificate protects the financial data of a business. So, having an SSL certificate installed makes the customer visit again without any hesitation. This improves the website’s conversion rate. As security seems to be the main concern of users while entering data, it is significant to install an SSL certificate to boost the traffic of the website.

Conclusion

Though there are many numbers of ways to secure a business. A secure website with SSL installed is the first thing a user expects while surfing through the net or buying a product from an online store. If your business website doesn’t have an SSL installed, the browser shows “not secure” to the user. Adding an SSL certificate is highly beneficial and safeguards your most sensitive data. There are lots of affordable SSL certificates that are available from different providers. Since https matters so much, install the right SSL certificate for your business and protect the privacy of your website.